Benefits of hiring a professional blogger for your business

You’d be surprised how many businesses are hiring professional bloggers (ghostbloggers) to write for their blogs.

In my case, most of clients who hire me to write their posts request entire blog posts written from scratch.

There are various reasons a business owner or entrepreneurs would choose to work with a ghostblogger:

  • Some people can write but don’t have time to do it. They want to just focus on their core business.
  • Some people find it challenging to change their writing style to fit their readers’ language. Let’s say a business owner who’s picky with ‘proper’ corporate English but their audience is 90% young people seeking fun, creative and vibrant content.
  • Some people have time and skills but want someone with an objective perspective. They’ve found that they’re too involved in their business that their judgement is often clouded.
  • Some people have great ideas but they don’t know how to get started. So they hire a writer to help them get the blog going. Perhaps later they’ll take over.

The best thing to do is to hire a ghostblogger who also has a deep understanding of how SEO works and who knows how to optimise your blog posts for the best results. There’s no point blogging if people can’t find your posts on search engines!

Trust your ghostblogger, give yourself a break

It’s very easy to work with an experienced ghostblogger. But first, you need to ‘let go’ of your blog.

Even if you’re feeling as if you’re handing your baby over, you still maintain complete control. Your approval is needed for everything that goes on your blog.

At the end of the day, it’s still your business blog with your personality, views, expertise and advice… and it’s published in your name.

The result?

Sharp, entertaining and easy-to-read blog posts.

Help your ghostblogger out

So how do you work with a ghostblogger?

The process is quite simple and usually follows this format:

  • Discuss possible topics, angles and dates.
  • Create a content strategy with your writer based on the above.
  • Decide on a position you’d like to take with each blog post.
  • Agree on how you want to alternate the type of posts – such as opinion pieces, how-to guides and stories.
  • Decide who’s providing images, quotes, interviews, videos and so on.
  • Organise access to your blog if your writer needs to upload the final draft.
  • Let your ghostwriter work. They’ll get in touch if they need anything.
  • Receive a draft for each post, ready for you to tweak exactly the way you like.
  • If you’ve made changes, let the writer take another look in case you broke the reading flow.
  • Cross-check the facts when your writer sends in their posts for you to approve.
  • Upload, schedule and publish online.
  • Rinse, repeat…

If you’re managing the blog, do keep track of engagement, comments, shares and analytics. This way you can let your writer know what works and what doesn’t.

Remember, each business will receive a different result and usually the result is based on what you do with your blog posts after you press publish. Sharing on social media will help you boost traffic to your website. But most importantly, you need to keep a consistent blogging schedule.

ABOUT RHONDA CHAPMAN

Rhonda Chapman is an experienced Perth copywriter who writes for ambitious business owners who want to reach their target audience in a cost-effective way. She specialises in writing sales, marketing and promotional copy for the web, email, print, radio, SMS and video.Learn more at www.rhondachapman.com.au.

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